Brand design and packaging for mens makeup brand

HUMN Labs is a project developed in collaboration with the 3M Innovation center. HUMN is a range of makeup and skincare product specially formulated for male skin which aims to break the stigma around male makeup and concealers. The products where designed with males who have skin conditions such as rosacea and adult acne in mind but also catered for males who chose to wear makeup or concealers as an aesthetic choice.

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Gravitas Group are an innovation-led creative consultancy group that work with our clients to bring together award-winning creative talent, technology and behavioral psychology to create break-through projects.

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