Platform Expos is the biggest Gaming Convention in the North East, drawing crowds in excess of 10,000 and attracting names such as Google, Microsoft, Sony, Square Enix and Konami. We were set the challenge of promoting the 2013 Platform Expos and creating a campaign to spread the word to the masses.
Our team created an integrated campaign consisting of Radio Advertising, Guerrilla and Online Marketing to spread the word. The result was the best turn out for the Platform Expos since the events creation. We were able to spread mass awareness of the event, as well as helping to promote some of the independent game companies and initiatives it helps to support.
Print and Production: Garthwest