How to avoid the trappings of low-hanging fruit

April 1, 2019

The early days of an organisation, whilst certainly challenging in their execution, are relatively simple in terms of what’s on the list of basic needs. You need money and you need it ASAP. The lights need to keep glowing you need a wage – simple enough.

So you take any and every project that presents itself (should it be reasonable – or rather, make sure it bloody well is!).

Sooner or later, though, you reach a point of stability and, as such, have enough work every day to keep you busy for the foreseeable future. The problem is that this is where you can begin to plateau in an endless loop of ‘snap work’. This is where the previously clear road becomes a set of seemingly infinite branching paths. It’s not uncommon for a young organisation to remain stuck in the chasm of ‘the easy sell’ even at a point where they can and should be setting sights higher.

Before you know it, your company has been running for 10 years and you’re still trying to keep your heads above water in the highly-competitive pool of low-risk, low-reward business.

This happens because people get caught up in the day-to-day; which is perfectly understandable as the more you fall into it, the harder it gets to find 5 minutes to adjust course. We’ve all found ourselves here at times.

The only choice from here, should you find yourself stuck on this dimly-lit carousel, is whether to continue to try and turn the hamster wheel or acknowledge your current model is in need of review and figure out how to turn existing business into something more high-value. The latter has proved to be a much more viable way to achieve a higher profile and bring in only the work that matters.

Here at Gravitas, we understand the importance of ensuring your organisation’s business strategy always remains effective, efficient and relevant. If you’re interested in being a sustainable yet successful business within your sector, get in touch with us at

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